Yes, it's time for another local deals site. But this one is a bit different from the countless Groupon competitors, because it's targeting a very specific market: college students. It's called DealQuad, and it's working directly with college newspapers to match students with good deals (and help the newspapers stay afloat in the process). Since launching last month, the company has landed deals with school papers at Harvard, the University of Michigan, and the University of Washington. It's also recently closed an angel round with participation from Paige Craig, Randy Kaplan, and celebrity interactive agency Charlie. So how does targeting this student market put�DealQuad in any better position than the countless other Groupon competitors? CEO Jeffrey Appelbaum says that there are a few advantages. First, the student newspapers DealQuad works with already have distribution across the student body both online and in their print editions, which helps clear the first hurdle of getting eyeballs on each deal.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/03pnGPNCwic/
