If that wasn't odd enough, Android users also click ads three times as much as iOS users -- and ad clicks have a higher conversion rate on Android, too. "This led us to stop advertising on Apple and throw all of our marketing dollars onto Android," Gattis, says. "It really just makes sense from a financial point of view."
Trying to analyze this new data is difficult. The ad clicks and conversions is probably down to superior targeting by Google -- but why do Android users spend more on in-app purchases? Android doesn't even have a proper in-app purchase system yet! Similarly, why do Android users play the game three times as much as iOS users? The game is functionally identical on both platforms. It looks similar, too. It can only really be a fundamental difference in Android and iOS user demographics.
Continue reading Android games more lucrative and addictive than iOS?
Android games more lucrative and addictive than iOS? originally appeared on Download Squad on Wed, 09 Mar 2011 06:30:00 EST. Please see our terms for use of feeds.
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Source: http://downloadsquad.switched.com/2011/03/09/android-games-more-lucrative-and-addictive-than-ios/
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