Flash Ad: BMW Burns Logo onto Cinema-Goers? Eyes

I’m not a big fan of motor vehicles, but I love this eye-burning guerilla ad from BMW, a kind of a cross between Julius von Bismarck’s Fulgurator and Max Headroom’s blipverts.
The stunt was pulled in a German movie theater. A giant Profoto Pro-7B was hidden behind the screen, a studio flash unit that pumps out [...]

Source: http://www.wired.com/gadgetlab/2010/12/flash-ad-bmw-burns-logo-onto-cinema-goers-eyes/

Vanessa Minnillo Vanessa Simmons Veronica Kay Veronika Vaeková